importance of audience research

I used a survey making website to make a survey in order to get feedback on ideas regarding a music magazine of my genre. I feel as though audience research is very important as you are finding out what the people who would buy your magazine would want to buy. My questions were multiple choice and i asked ten questions. I asked things such as opinions on what colour scheme i should use, and what title they preferred for my magazine. I also asked questions such as if a magazine included competitions would they enter, seeing as most people voted that they would, i will take this into account and feature the chance to enter a competition on the cover of my magazine. I asked the age of people taking my survey so that i could cater mostly towards the answers of those who fit into my target audience; this mainly being people over the age of sixteen. Overall, i think the survey was very helpful and i will take all the answers into account when designing the elements of my music magazine.